Vivian Greentree, Ph.D,
is a Senior Vice President and Head of Military and Veteran Affairs at First Data Corporation. Before joining First Data, Vivian helped to co-found Blue Star Families, the largest chapter-based military support organization in the country, where she most recently served Director of Research and Policy.
While at BSF, Vivian created and oversaw BSF’s groundbreaking Military Family Lifestyle Survey, which examines a broad spectrum of issues affecting modern-day military families. She is also the creator of the Blue Star Spouse Employment Toolkit, the first of its kind military spouse employment resource, written and tested based on the unique career needs of military spouses. The Spouse Employment Toolkit has since evolved into a suite of military spouse professional development initiatives known as Blue Star Careers, including educational, employment, and mentoring programming.
Vivian served as a Supply Corps officer in the Navy. After serving in the Navy, she used her G.I. Bill to attain her Ph.D. in Public Administration and Urban Policy. Vivian’s research on civic engagement, the military community, and public policy has been published in peer-reviewed journals like Public Administration Review and the Journal of Clinical Psychiatry, along with mainstream media outlets. She has appeared as a subject matter expert on panels, advisory boards, conferences, and national media outlets, including CNN, MSNBC, FOX News, and NPR. She is a Senior Research Fellow of the Institute for Veterans and Military Families at Syracuse University and is the Chair of Blue Star Families’ Research Advisory Council.
In 2012, Vivian was named a Daily Point of Light by the Points of Light Institute and a "Top 40 Under 40” alumni by the University of Georgia’s Alumni Association. In 2013, she was appointed to the University of Georgia’s Alumni Association Board of Directors and designated as an Ally Spouse by the Military Partners and Families Coalition. Vivian is married to a Naval Officer and they have two little boys, ages 7 and 10.